GROWTH
Hey Operators! 👋
Here's a revolutionary marketing strategy.
Brace yourself.
👉 Ask your subscribers to tell someone about your newsletter.
I know. Groundbreaking stuff.
Somewhere, a marketing guru just canceled his $997 webinar.
But seriously...
Your subscribers live in your community. They have neighbors, coworkers, friends, and family members who probably care about the same local information.
And some of them might actually enjoy your newsletter.
Wild concept.
So instead of constantly begging the algorithm gods for another 12 impressions, why not make sharing ridiculously easy?
Try adding this to the bottom of your next issue:
“Know someone who loves keeping up with what's happening around town? Forward this email and tell them to subscribe. They'll thank you. Probably.”
Better yet, create a simple referral program.
Refer three friends. Get a shoutout.
Refer five. Get entered into a drawing for a local gift card.
Just make sure your promotion follows applicable rules and that every new subscriber opts in voluntarily.
Here's the bigger idea:
Your existing audience isn't just a collection of email addresses.
It's a network of people connected to other people in your community.
And that's a distribution advantage no algorithm can manufacture overnight.
Your next move: Add one referral invitation to your next issue and track how many new subscribers it brings.
Because sometimes the smartest marketing strategy isn't another funnel.
It's asking someone to tell a friend.
We're Drew Griffin and David Calafiore. We help entrepreneurs start, grow, and monetize local newsletters through Local Newsletter Launchpad.
See you in the next issue!
Drew & David
P.S. If your readers love your newsletter but never share it, maybe they're keeping you a secret. Like a good fishing spot. Or a decent contractor.