OPPORTUNITY
Hey Operators! 👋
Here's a wildly controversial marketing strategy:
Before asking a local business owner for money...
👉 Try helping them first.
Crazy, right?
Most business owners have spent years being hunted by people selling SEO, websites, social media, reputation management, AI, advertising, lead generation, and approximately 47 other things guaranteed to "10X their business."
So when you walk in with another pitch?
Gif by cbc on Giphy
Their defenses go up faster than a gas station sign before a holiday weekend.
But your newsletter gives you another option.
Instead of:
"Can I tell you about our advertising packages?"
Try:
"We publish a local newsletter and we'd love to feature your business."
Different conversation.
✅ You're no longer asking for something.
✅ You're offering something.
And something interesting happens when you do that consistently.
You meet owners…
You learn their businesses…
You hear their problems…
And occasionally they ask the magical question:
"What else do you guys do?"
Well...
Funny you should ask. 😏
That's why we believe a local newsletter can become much more than a publication.
It can become your permission slip to meet practically every business in town.
Your next move: Pick three local businesses this week and offer to feature them.
❌ No pitch.
❌ No proposal.
❌ No 37-slide PowerPoint explaining your proprietary synergy framework.
✅ Just help them.
See where the conversation goes!
See you in the next issue! Oh and if anything we just shared resonated with you, we have a Skool Community to help you learn more.
We’d love to invite you to join us in Local Newsletter Launchpad👇
We're Drew Griffin and David Calafiore. We help entrepreneurs start, grow, and monetize local newsletters through Local Newsletter Launchpad.
See you in the next issue!
Drew & David
P.S. If your opening sentence contains the phrase "I'd love 15 minutes to show you how we help businesses like yours scale"...there's a decent chance they've already stopped listening.