GROWTH
Hey Operators! 👋
Local newsletter businesses have one massive advantage over most online businesses.
Your audience lives near you!
Which means you can do something revolutionary:
Leave your house.
I know.
Terrifying.
Gif by latelateshow on Giphy
You can attend
Festivals.
Chamber events.
Farmers markets.
School events.
Business mixers.
Street fairs.
Community meetings.
Grand openings.
Anywhere local people gather is an opportunity to grow your publication.
And we're not talking about standing behind a folding table screaming:
"PLEASE JOIN MY EMAIL LIST!"
Please don't do that.
👉 Bring a simple QR code.
👉 Put it on a small sign.
👉 Give people a reason to subscribe.
"Get the best local events every week."
"Know what's happening around town before your neighbor does."
"Get tomorrow's local headlines in your inbox."
Then talk to people like a normal human.
The bigger opportunity isn't just subscribers.
You'll meet business owners.
Community leaders.
Event organizers.
Potential advertisers.
Story sources.
And people who seem to know absolutely everything happening within a seven-mile radius.
Find those people.
They are newsletter gold.
👉 Your next move:
✅ Look at the next 30 days of events in your market and choose ONE you can attend.
✅ Create a simple QR code signup sign.
✅ Then go meet people.
You might add 20 subscribers…
You might meet your next advertiser...
You might discover three stories…
You might also buy funnel cake 🤣
Honestly, that's still a productive afternoon.
Want to learn more of these strategies?
We’d love to invite you to join us in Local Newsletter Launchpad👇
We're Drew Griffin and David Calafiore. We help entrepreneurs start, grow, and monetize local newsletters through Local Newsletter Launchpad.
See you in the next issue!
Drew & David
P.S. Online marketers spent 20 years trying to eliminate human interaction. Turns out saying hello to somebody at a beer festival still works surprisingly well. 🤣