TOOLKIT
Hey Operators! 👋
You went to a networking event.
Collected 17 business cards.
Had three really good conversations.
Came home.
Put the cards on your desk.
And six weeks later...
There they remain…
A tiny cardboard monument to your excellent follow-up skills.
We've all done it!
But running a local newsletter gives you a much easier follow-up.
Instead of sending:
"Great meeting you last night. Let's keep in touch!"
...which is business-networking code for we will absolutely never speak again...
You actually have something useful to send.
"Great meeting you last night. I publish a local newsletter covering the area and thought you might enjoy it. Also, we'd love to feature your business sometime."
Now there's a reason to continue the conversation.
Even better, build a simple system.
👉 Capture the card.
👉 Add the contact to your CRM.
👉 Add a note about where you met.
👉 Set a follow-up.
👉 And draft a personalized message while the conversation is still fresh.
AI can help with the boring parts.
You still supply the relationship.
Your next move:
✅ Before your next networking event, create ONE follow-up template specifically for people you meet locally.
✅ Include a link to your newsletter and a natural invitation to stay connected.
✅ Then follow up within 24 hours!!!
❌ Not 24 business months.
Relationships compound.
But only when you actually continue them.
Want more ideas of how to leverage a local email newsletter?
We’d love to invite you to join us in Local Newsletter Launchpad👇
We're Drew Griffin and David Calafiore. We help entrepreneurs start, grow, and monetize local newsletters through Local Newsletter Launchpad.
See you in the next issue!
Drew & David
P.S. If you've ever found a business card in your jacket pocket and thought, "Who the hell is Steve?"...this issue was written for you. 🤣