In partnership with
It's time to set up your holiday streaming campaign
Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.
Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.
Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.
Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.
First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.
OPPORTUNITY
Hey Operators! ๐
Want to know who loves sharing your newsletter?
๐ People who are in it.
Shocking, we know.
You can spend hours trying to convince strangers to subscribe...
Or you can publish something that gives someone a reason to share your newsletter with everyone they know.
๐ Feature a business.
๐ Interview a local coach.
๐ Highlight a nonprofit.
๐ Recognize a student.
๐ Cover a community event.
๐ฅ Then send them the link!!!
Most of the time, theyโll share it.
Why?
Because people like sharing things that make them look interesting, successful, helpful, talented, generous, or occasionally less weird than they normally appear online.
That means every feature has the potential to become its own little distribution engine.
And this is where local media gets fun.
Your content isnโt just something readers consume.
It can recruit new readers.
Your next move:
Look at your next three planned stories and ask:
"Who has a reason to share this?"
โ If the answer is nobody...
โ Maybe rethink the story.
โ Then when you publish, personally send the feature to everyone involved.
โก๏ธ Make sharing easy.
โก๏ธ Give them the link.
โก๏ธ Thank them.
And let human vanity do a little of the marketing for you.
Want more tactical stuff like this?
Weโd love to invite you to join us in Local Newsletter Launchpad๐
We're Drew Griffin and David Calafiore. We help entrepreneurs start, grow, and monetize local newsletters through Local Newsletter Launchpad.
See you in the next issue!
Drew & David
P.S. People are remarkably willing to talk about themselves. This discovery has kept podcasts in business for roughly 20 years.