Stop Rebuilding Your Newsletter From Scratch Every Morning.

Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.

Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.

Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.

Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.

First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.

Launch your campaign today.

BUILD

Hey Operators! 👋

Some newsletter operators wake up every morning and begin creating their publication like they're painting the Sistine Chapel.

👉 Fresh layout.

👉 Fresh structure.

👉 Fresh inspiration.

👉 Fresh existential crisis.

😅 That's exhausting!

A local newsletter should be consistent enough that publishing becomes a process instead of a daily act of artistic suffering.

Create a repeatable structure.

Maybe you regularly include:

Whatever fits your market.

The point isn't that every issue must look identical.

The point is that you shouldn't have to answer:

"What the hell am I putting in this thing today?"

…every single morning.

A framework reduces decision fatigue.

And that matters.

Because the biggest threat to your newsletter probably isn't competition.

It's you getting tired of producing it.

Your next move:

✅ Look at your last 10 issues.

✅ Identify the content types that appear most often.

✅ Turn those into a simple publishing checklist.

👉 Now when you sit down to create tomorrow's issue, you aren't staring at a blank screen.

You're filling slots!

Creative people sometimes hate systems because they feel restrictive.

Until the system saves them four hours.

Then suddenly systems are pretty sexy.

Want more tactical stuff like this?

We’d love to invite you to join us in Local Newsletter Launchpad👇